Creating a launch campaign for a shopping center featuring over 300 retailers, brands, and attractions begins with a great deal of research. The results of that research were developed into a series of ad campaigns highlighting some of the more unique consumer benefits the public could expect. Writing the copy for these ad concepts was a great deal of fun.
ClientSands CorporationProjectThe Shoppes at Marina Bay Sands SingaporeServicesConcept, Design, Copywriting
