Developing an understanding for a client’s target audience is something I really enjoy. When the Sands opened The Palazzo, I was brought in to develop collateral pieces and ad campaigns. This execution of the campaign included a gate fold inside front cover, and a 10+ insert that appeared further into the publication. Developing a multi-page collage of images that flows easily is incredibly challenging, and when you’re working with high profile brands and celebrity chefs the attention to detail is critical.
ClientSands CorporationProjectAdvertisement for The PalazzoServicesConcept, Design, Copywriting, Retouching